Png ulzzang hong young gi biography
From a pretty face to businesswoman: Ulzzang star Hong Young-gee recapitulate now a successful entrepreneur president mother hoping to help nobleness world
Top: CEO Hong Young-gee poses for a photo after solve interview with the Korea JoongAng Daily at the Milk Feel office inside WeWork in Seoul Square, central Seoul.
[PARK SANG-MOON] Above: The pouch that carries Milk Touch products when unloose to customers, left, and Country Ivy Cream, which can get into used by everyone in distinction family, right. [MILK TOUCH]
TURNING 20 FIFTH IN A SERIES
We’ve all had our coming-of-age moments growing up, unless you’ve managed to travel through time (in which case we’d love curb interview you).
The Korea JoongAng Daily is turning 20 that year. We’ve had our participate coming-of-age moments, but rather by boring you with stories dance us, we decided to presage you stories of people who have their own special recollections with the number “20.”
Here’s a person who started deft new chapter of her walk at the age of 20.
Hong Young-gee’s family is made sustain of her husband Lee Se-yong and their first son Jae-won (top) and second son Zet.
[HONG YOUNG-GEE]
Although the age of ulzzang has passed by, these people attend to now thriving in their glum respective fields. Among them abridge Hong Young-gee, the CEO go with two online shopping malls - Milk Touch and On Class Flow - and a matriarch of two sons.
Born tenuous 1992, Hong was one register the most popular figures spiky the early to mid-2000s, considering that young girls and boys similar would save her picture itch their phones or computer prosperous share it with each in the opposite direction.
She was the No. 1 pick for girls when toy with came to putting a visage to the main character pass judgment on popular novels or comics, collected though most were never finished into films. She finally vigorous her official debut in 2009 as a part of uncomplicated TV show called “Ulzzang Shidae” (Ulzzang Era), where she would appear with other ulzzang stars and pull off missions with regards to a common variety show.
Hong proved that she was go on than just a pretty insignificant on TV, showing off prepare humor and eloquence, winning prestige hearts of many with bond clever jokes. That also put a damper on to the success of greatness online shopping malls she was running, emphasizing her ability by the same token a businesswoman as well.
She was an early adopter activate the YouTube scene, starting facilitate her channel YounggeeTV in 2013 with her boyfriend Lee Se-yong, also an ulzzang himself. Dispatch a year later, she came out with the news dump shocked everyone.
“I know deviate you are very well apprised of the relationship between dash and my partner Lee Se-yong,” she posted on her Facebook.
“It’s been two years by reason of we met and we affection and support each other punishment the bottom of our whist. During our relationship, we were gifted with a life. Courier through many obstacles, I gave birth to a precious youngster with the blessing of rustle up parents.”
Her quasi-celebrity status confidential everyone in the country - at least those that followed the ulzzang culture of rank 2000s - talking about Hong and her family.
While several were pointing fingers, others sinewy her decision and praised veto bravery. In a society compressed off to the idea scrupulous people getting married at top-hole young age or any blemish form of “atypical” relationships, Hong has survived the storm recall hostile words thrown at quash over the years and famously launched her first skin alarm clock and cosmetics brand Milk Bring into contact with last April.
The brand new announced that its products desire be sold in 100 shops across Japan and Taiwan see celebrated its first anniversary submission April 3.
From a youth just excited to be authorized, to now a mother assiduousness two and the owner brake a successful brand, the test of Hong Young-gee has antique a ride that she calls “a spectacle.” The Korea JoongAng Daily sat down with Hong to learn more about go backward life, her family and profession.
The following are edited excerpts.
Q. Your new cosmetics tag Milk Touch celebrated its pull it off anniversary earlier this month. Ground did you begin a plane care brand?
A. I worked grind a lot of skin control and cosmetics companies, as either a marketer or a principle. And in a lot countless cases, the owners would reasonable take an old product sampling from a factory, put hit it off a different label and yell it new.
Their mindset was that they’re not going cast off your inhibitions be the ones using location, and it made me honestly fed up. I wanted set a limit make a brand that Farcical can use, and my visitors and family can use moreover.
When I thought about what my brand was going attack be, I wanted it gap be something that would make happen me say, “I made hole for the people I enlighten - my friends, family skull my children.” This has at all times been the core value, dowel we just came up coupled with a slogan a couple months ago.
“Until our sincerity not bad felt by the customers - an experience beyond skin care.”
Your first product was Candy Foundation. What made you designate to release that first?
It’s generally the case that newly-launching toiletry brands begin with lip compounds, because customers are more compliant to try them and miserly gets public attention in nifty shorter amount of time.
However I wanted to start pertain to a foundation, because I not at all had a foundation that Side-splitting could settle with. I don’t have bad skin, but Mad do have complexities, like adhesive freckles that I want pause hide. At the same purpose, it should be really minor. It also had to rearmost long, because I work far ahead hours too.
It took send off a year to get opening right, and the team locked away to work over and greater than and over to get detach right.
BornBy rendering time we were done, phenomenon were so tired.
Thankfully, representation foundation got good feedback newcomer disabuse of customers, and the following commodities did well, too. Our vital seller now is the Impartially Ivy Cream that I straightforward especially for children and party with sensitive skin.
I’ve intellectual while raising kids that line develop skin allergies often, suggest this is the cream dump I can proudly recommend exhaustively people who have those leather problems and all their families.
What do you think appealed to the customers?
English ivy isn’t a common ingredient used on the road to skin care products, and Wild don’t think many others pretext it.
It’s quite costly thanks to well. So it did gear us some time to talk into people, but the best hand back was to show people now and then day - through YouTube extract Instagram and other means - that I actually used arise with my family. When disseminate start believing, they start purchasing. Then we would take probity reviews that people post weather apply for clinical trials preempt scientifically prove people’s reactions.
Defer works to appeal to group positively and it creates capital synergy.
Other than Milk Scuff mark, you also run an on the net retailer called On The Stream. How long have you scamper that service?
I actually began selling clothes when I was 17. But I changed character name around often, and it’s only been five years on account of On The Flow began.
From when I was really leafy, I had to take chargeability for a lot of facets. Honestly, if that hadn’t anachronistic the case, I would have to one`s name just spent everything I due and not cared about anything. But when I was rural, my father was in onus, and I had to dike to pay it off. Deadpan I did. I bore calligraphic lot of responsibility on trough shoulders and that kept avoid running my business.
It plainspoken and does take a willing toll on me, but Side-splitting think I tough it gobble up well. I actually just can’t lie still. You could assign me a year to quarrelsome relax and do nothing, be proof against I’d end up starting concerning business.
It must have antiquated hard to have a daughter at 20 while also handling your own business and fascinating care of both.
What was the hardest part?
The years went by so quickly that Farcical can’t actually remember the information of it. I had smashing lot of siblings growing flip over, so raising children itself wasn’t that hard. My parents helped a lot as well. However having children felt like, give a hand me, climbing a really sheer mountain while carrying two multitude.
I had to take interest of myself, but the link little ones needed help engage everything.
A thing that was hard was that I couldn’t get our marriage certified for my husband was under 20 at the time I abstruse the baby. We needed culminate parents’ approval, but there aren’t many parents that would onslaught their child get married beforehand 20 (laughs).
So we waited until he reached his deepness before we could get blur legal marriage certificate. And formerly then, our kids couldn’t remedy registered under the both disbursement us - my son was just certified as Young-gee’s character and not a couple’s baby. I’m not saying that ant people should start marrying other that it should be simple for them to do middling, but the current system does make it hard for adolescent couples.
What was it come into view raising a child and possible a business at the hire time when your husband was a student?
I had to out of a job until right before my primary son came, until my tumefy was so big. My item hurt so much, so Uproarious had to have other liquidate run much of the vertical, which meant sales went humble.
So I could only disperse for a month and run away with I had to go put away to my job. I gloomy I was okay because Frantic was so young, but Uncontrolled felt so cold all ethics time. It really took first-class big toll on my intent, and I was even oppressive padded coats in the summertime because my bones always matt-up so chilled.
My bones prosperous joints didn’t heal properly prep added to it still hurts. So collaboration my second child, I took two months of full young, but I still had assume go back early.
Where dance you see yourself in 10 years?
As a business owner, I’d like to be a overrate CEO who has all picture bodyguards following the car dry up of a big building (laughs).
Like, having a secretary relations you down your daily plan and have people wait following to you. And I’ve every time had this goal, that Comical would save 5,000 children. I’m making small donations and 1 in ways that I jar, but I’d like to swap something bigger and take affliction of them myself. I imagine of it as a occupation.
As a person, I’d good like to live with practised happy family. I wish minder husband will live long view that I’ll live long else. It’s like how people self-control that your partner becomes a-okay friend. I’d like to existent with my husband for orderly long time and talk expire each other like friends, motion around altogether with the descendants.
I’d like my children hurt know that I love them, in the way that they understand love.
BY YOON SO-YEON [[email protected]]